Before the formation of Q E D, all the promoters were actively engaged in the Manufacturing and Trading of Electronic ColourSorting Machines in their previous company which had a collaboration with Senvec and Delta Technology Corporation, Texas, USA. Apart from studying the existing markets for Colour Sorting Machines, the promoters were involved in exploring the new markets for the machines in the areas of Non Basamati rice, Pulses, Sunflower seeds, Sesame,tea etc. The opportunities were identified and were abundant. The company has an annual turnover of around Rs. 70 crores and with about 2000 machine installations in India and the SAARC region.
Q E D is a registered private limited company.
The company has 3 Directors they are:
1.) P.J Ashok Kumar
2.) N. Badrinath
3.) T. Vasu
Profiles of all the above persons have been furnished else where in the Business Plan.
As knowledge based company, QED excels in its innovative product development, which would meet all expectations of the customer and at the same time exceeds the performance of its competitors.QED has technical expertise in-house, which extends from design, development, prototyping, manufacturing and marketing sophisticated and highly technological products to the demanding food processing industry at very competitive prices. Details of knowledge wealth are enumerated elsewhere in this business plan.
QED has its wealth of commercial outlook, which has stood in its ground during its indoctrination/ incubation period and has demonstrated that food processing grain sorters are a big business opportunity.
QED's first generation entrepreneurs have sufficient knowledge of food processing industry and especially grain sorters to make it a highly successful brand corporation. Apart from above, customer confidence in QED is an ever rising factor and is demonstrated on a week by week basis where customers keep calling QED for consultations and further equipment supplies.
QED has demonstrated the technological superiority of their grain sorter QED-Apna in more than 10 locations for varied applications such as coffee, sunflower, sesame, pulses and rice sorting.
As customer list keeps growing, QED is looking at new marketing thrust especially in the international market, which is all set to boom due to the World Trade Organization de-regulations.
The grain sorting in developing countries is still at its nascent stage of market development giving enough room for growth in the coming decades. These are the areas where maximum growth for grain sorting is envisaged in the immediate and in distant future.
In India less than 1% of the marketed grains are scientifically sorted to meet the WTO non tariff barriers for export as well as for internal consumption.
With the middle class purchases of India becoming more brand conscious and more super market savvy, the immediate need for properly sorted and packed process foods and grains have gained momentum. This segment of grains and processed food market is set for explosive growth paving the way for thousands of grain sorters to maintain the quality of grains and other processed food.
Being a sunrise industry with no major manufacturers in India, QED visualises a unique opportunity for growth.
By investing for improvement in quality of grains supplied, the grain processors, wholesalers and retailers add value to their products compared to the non-sorted grains. Not only that he gets price compensation, he also gets a satisfaction of supplying less contaminated grains. As far as the consumer is concerned, who is the actual user, he gets value for money that he pays for with clean and non toxic grains with packed identity. There is therefore a chain of value addition.
The promoters of the company who are highly educated and experienced professionals have a vision which sets apart the future outlook and growth of QED. Being a mere leader in food processing industry is not just the vision, but to look for synergized technologies in other areas as well. QED with its knowledge based vision will be a trend setter in its primary area of grain sorting and will also be successful in areas such as remote imaging, remote networking, medical & pathological instruments, telecommunication, optical data processing and curing technologies.
DIRECTORS AND PROMOTERS
He is a B.E., from UVCE Bangalore and has an Masters degree specialized in digital electronics from OHIO State University USA. He has worked with Sears Business Systems, USA before joining the BPL group in Bangalore as Head, Computer Sales Department. After a successful stint here, he switched over to BPL Systems & Projects. He was a Sales Manager in the telecom equipment division. He quit BPL and took over as country manager of Kadex Systems Limited, Bangalore. He was responsible for the entire business development vis - a – vis the hand held information processor and also instrumental in creating and establishing a dealer and service network for sorter division.
He brings to QED a fine blend of marketing savvy (both national and international) and technical modernization.
P J Ashok Kumar
He is a B B M from Mysore University and has an M B A from PSG Technology, Coimbatore and has specialised in Marketing and Finance.
He started his career with Times of India as a response executive with responsibilities including recoveries. Later he joined Deccan Yellow Pages Bangalore where he headed the marketing team and was instrumental in bringing out three directories successfully apart from establishing profit centres at various cities. Ashok joined Kadex Systems Limited Bangalore as head of the hand held information processor division and after setting up a cohesive marketing team took over as Manager - Operations.
Ashok looks after the day to day operations - both administrative & financial - at QED.
Vasu is a Diploma in Electronic and communication Engineering from Kamaraj District.
He is one of the rare breeds of Engineers who has a thorough knowledge of almost all the Electronic Colour Sorters manufactured in the world and is known by his first name in the Coffee and Rice fraternity. He is the production and service head of QED sorters. He has been trained abroad on electronic colour sorters and has a very enviable experience of around eleven years which includes in companies vizTecnostralEltex, Kadex Systems Ltd etc. His rich experience has enabled the company to indigenously design, develop and manufacture electronic colour sorters.
Vasu is the backbone of customer satisfaction is looking after the production and service department.